Collect Comments Systematically
Start with raw conversations instead of assumptions. Gather comments from relevant LinkedIn posts, YouTube videos, TikTok clips, or industry forums in your niche. Questions, complaints, comparisons, and real‑world use cases are especially valuable.
Group Recurring Topics
Paste the comments into a document or digital whiteboard and highlight similar statements. Clusters typically emerge around problems, pricing concerns, beginner knowledge, or niche use cases. Even 30–50 comments are often enough to reveal clear patterns.
Decode the Real Need Behind the Comment
Most comments describe a situation rather than a direct product request. Ask: what outcome is the person trying to achieve? What obstacle or frustration is being mentioned or implied?
Build a Simple Segment Map
Place clusters along two axes, such as experience level (beginner to expert) and context (personal to business use). This creates a visual map of potential customer segments. Empty spaces between clusters often reveal underserved audiences or positioning opportunities.
Test the Gaps With Small Offers
Turn each cluster into a small offer concept: a focused package, guide, mini‑product, or workshop. Test the ideas through content, polls, or lightweight landing pages. Audience reactions quickly reveal which gaps represent real demand.