AI-Generated Content Becomes Standard
2026 is the year AI-generated content has firmly entered the mainstream. But beware: authenticity remains key. Use AI as a tool, not a replacement for real creativity.
Short-Form Video Continues to Dominate
Reels, TikToks and YouTube Shorts remain the format with the highest reach. The trend is toward even shorter content – 15 seconds is the new benchmark.
Community-Building Over Follower Counts
Engagement rate and community quality are becoming more important than pure follower numbers. Brands are investing more in dialogue with their community.
Social Commerce Grows
In-app shopping is becoming more seamless. Instagram Shops, TikTok Shop and Pinterest Shopping are making social media a full-fledged sales channel.
Sustainability and Values
Consumers expect brands to take a stand. Authentic purpose-driven marketing is becoming the standard.